Special thanks is extended to those who participated in the case studies by sharing the details of their strategies. With cases designed to help students apply their deeper understanding of the core concepts, this book will equip any student with the solid grounding in strategic management fundamentals needed to succeed in the academic and professional arena. Understanding strategic management is the ideal introduction to strategy for students in onesemester courses who require an informative yet practical. Use features like bookmarks, note taking and highlighting while reading understanding management. Download free ebooks at please click the advert 4 strategic management contents 1 introduction 7 2 the basis of strategy. Strategic management for tourism, hospitality and events is the musthave text for students approaching this subject for the first time. Strategic management is a broader term than strategy and is a process that includes top managements analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. These free management checklists will help you to break down complex management tasks into small controllable steps.
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